Christopher Murphy · 25 July, 2020
In one of my recent Accelerator Coaching office hours, with Alex Magill, I introduced the idea of 'imaginary conversations' between designers. The purpose of the tactic is to provide an alternative perspective or lens through which a design problem might be viewed.
For example, while working with Magill, I suggested he pursue a line of enquiry that addressed a problem he was facing from three different perspectives:
- Frank Chimero
- Aaron Draplin
- Craig Mod
By approaching the problem from an imagined perspective and teasing out the imagined viewpoints you're able to see a problem (and perhaps an answer) in a new light.
I need to explain how I did this with fictional personas at Fällt.