A conversation with…

A conversation with…

Christopher Murphy · 25 July, 2020

In one of my recent Accelerator Coaching office hours, with Alex Magill, I introduced the idea of 'imaginary conversations' between designers. The purpose of the tactic is to provide an alternative perspective or lens through which a design problem might be viewed.

For example, while working with Magill, I suggested he pursue a line of enquiry that addressed a problem he was facing from three different perspectives:

  • Frank Chimero
  • Aaron Draplin
  • Craig Mod

By approaching the problem from an imagined perspective and teasing out the imagined viewpoints you're able to see a problem (and perhaps an answer) in a new light.


I need to explain how I did this with fictional personas at Fällt.