Workshops, 2020

Workshops, 2020

Chris Murphy · 18 January, 2021

Our 2020 workshop series was based on the ‘Espresso Lectures’ that were a core part of the Masters in Multidisciplinary Design at Belfast School of Art, which I ran for a decade.

The workshops introduced designers – and anyone who would like to learn about design – to tried and tested, and new and emerging ways of design thinking.

Value: How pricing and positioning are intertwined, and why getting both right is critical (it can make or break your business).

  • 11.00 BST, Tuesday, 7 April, 2020

Overture: Why positioning – a little like scene-setting, at the start of a film – is critical to the perception and price of your product.

  • 11.00 BST, Tuesday, 19 April, 2020

Brand: Everything you ever wanted to know about building a brand at a fraction of the cost that a gargantuan, global branding agency would charge you.

  • 11.00 BST, Tuesday, 7 April, 2020

Share: Everything you ever wanted to know about content marketing (from ~1670–2020) and why it’s important to give, give, give, give before you ask (embracing the 80:20 rule).

  • 11.00 BST, Tuesday, 14 April, 2020

Community: Why supersupporters matter and how you can build deep relationships with your ‘1,000 True Fans’ using simple social media strategies that anyone can execute on.

  • 11.00 BST, Tuesday, 21 April, 2020

Periodical: Why a newsletter is critical to the growth of your business in the networked age and why email still matters if you want to build a future-proofed brand.

  • 11.00 BST, Tuesday, 5 May, 2020


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