Tiered Offering

Tiered Offering

This is a past project for one of my clients (I've anonymised everything). I consulted with the client – a boutique digital product design studio – and built an off-the-shelf offering for them. The service was aimed at startups and was called:

From A → Beta

Note: This content is copyright (Mr Murphy Ltd.) and is provided for reference only.

Tier 1

Our most affordable tier – starting at £3,000 – gets you from the proverbial idea on the back of a napkin to something you can show to potential users and investors.

We recognise that most startups and SMEs are working with tight budgets so at this tier we’ll focus on the fundamentals. We’ll kick off with a half-day workshop designed to focus on discovery:

  • What is your idea?
  • Are there competitors and, if so, what can we learn from them?
  • Who are your users and how will you reach them?
  • What’s your pricing strategy?
  • How will you measure success, through KPIs?

We’ll use what we learn during this workshop to inform the design of initial concepts and wireframes. We’ll also help you establish user personas so you can start to think about a marketing and customer acquisition strategy.

With wireframes designed, we’ll bring your team back in to our studio for a further workshop, designed to give team members an overview of the product and the user flows through that product.

Finally, we’ll use our wireframes to build a working prototype of your product so that you can get a feel for how it works.

Overview

  • Workshop 1: Discovery
  • Initial Wireframe Development
  • Design of User Personas
  • Workshop 2: Discussion and Refinement
  • Wireframe Refinement
  • Digital Prototyping
    • Figma

Tier 2

Our most popular tier, starting at £6,000, Tier 2 includes everything in Tier 1, but focuses on designing screens at a higher level of fidelity to give your product a more realistic feel.

We’ll work with you to identify key screens from your product and establish a look and feel to enhance your wireframes. With designs in hand, we’ll bring your team back in to our studio for a further workshop, designed to pinpoint the visual design of your product.

Finally, we’ll use these designs to create a more immersive digital, clickable prototype that you can show to potential users and investors, increasing your chance of success.

Overview

  • Workshop 1: Discovery
  • Initial Wireframe Development
  • Design of User Personas
  • Workshop 2: Discussion and Refinement
  • Wireframe Refinement
  • Digital Prototyping
    • Figma
    • Keynote
  • Workshop 3: Visual Grammar
  • Visual Design
    • Element Collages
    • Sample Pages

Tier 3

Tier 3 – starting at £9,000 – includes everything in Tiers 1 and 2, but focuses on using your digital prototype as the basis to create a finished build, either for the web (HTML, CSS and JavaScript) or natively for a mobile operating system (iOS, Android).

Finally, we’ll build a single page ‘smoke test’ site with MailChimp integration that you can use to start securing users.

Overview

  • Workshop 1: Discovery
  • Initial Wireframe Development
  • Design of User Personas
  • Workshop 2: Discussion and Refinement
  • Wireframe Refinement
  • Digital Prototyping
    • InVision
    • Keynote
  • Workshop 3: Visual Grammar
  • Visual Design
    • Element Collages
    • Sample Pages
  • Build
    • HTML, CSS, JavaScript
    • iOS, Android
  • Design of Smoke Test Site

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