It takes some time to settle into a price. (This is one of Al’s markdown posts for sure. I’ll be writing it tonight – complete with footnotes! – and adding it to the list of a dozen, shortly.)
The idea is that sometimes it takes some time to get comfortable with a price.
A few months ago I was considering enrolling in a course with a teacher (let’s call them Sir John Smith). His course cost: $2,000 or $3,000.
At first I was: "Whoa!" I can't afford that.
Then read articles, watch YouTube videos, etc.. This is like water dripping on a rock… Eventually, I've moved from: " I can't afford that." to: "I can't afford not to spend that."