Show and Tell: designtrack’s Social Strategy

Show and Tell: designtrack’s Social Strategy

As promised, here’s research on the direction for designtrack’s Instagram:

  1. Considering different aesthetics, looks and feels;
  2. Considering content types.

I’d suggest approaching this systematically and strategically by starting with research. I think AJ&Smart are doing a good job and there’s a lot we can learn from them. Both in terms of the design of their Instagram presence and their content.

!important AJ&Smart are at the right level of gravitas. This is smart content for smart people who want to be smarter. ← This is where I’m heading with designtrack, it’s now about much more than UX.

My friend Ryan Rumsey is thinking things through at Second Wave Dive, and I’m a few steps behind him. We are looking at similar audiences:

  • Older, 30–45;
  • Design-Focused, Understand Design’s Value as a Business Driver
  • Entrepreneurial

There others doing a good job, I’ll add accounts as I find them, here.


AJ&Smart have done a great job on Instagram

They have a strong colour palette (you can tell it's them when you scroll through a busy timeline).

That's a lesson right there: We need strong colour ways, this might be what you’ve been doing in the files you’ve sent, but it could be three different colour ways (i.e. more like Yoganotes).

AJ&Smart are using stories effectively:

  • Books
  • Advice
  • Cool Links
  • Biz Tips
  • Etc.

Think about how the stories are organised. What’s the content? Also, think about how we design little icons for each of the story sets.



Visualize Value

Jack Butcher (behind this account) is doing a great job. He’s doing a Founder Fireside in May for us.

I think we need to consider diagrams like this as a core part of the designtrack look and feel. You could get diagrams from my slides at Notist.

Second Wave Dive

Second Wave Dive is by my friend Ryan Rumsey. He’s offering similarish course content to me, but more on the business / leadership end (where I’m more on the intersection of design x business x life).

Ryan’s account is relatively new, but worth looking at for testimonials.


Paynter is a bit out there, as far as my designtrack themes go, but it’s a brand I like for their purpose, mission and messaging.

Squared Design

The content of this is all wrong, but the clearly designed ‘swipe through books’ are what I’m looking for as a medium to transmit ideas.

Booklets like this are useful and supershareable:


I need to gather typical examples of content (and I’d welcome suggestions if you find them). In my mind these include:

  • Inspiring Quotations
  • Diagrams
    • Look at Visualize Value
    • Look at Second Wave Dive
  • Booklets
  • Beacons
    • Field Notes
    • Blok Knives
    • Hiut
  • Promotions
    • Giveaways
    • Partnerships
    • Events
  • Testimonials
    • 🇨🇦🇮🇹🇳🇱🇺🇸🇦🇺🇯🇵