Content Strategy

Content Strategy

Content Strategy - Identifying content of interest to our readers.

Channels and Optimisation - Looking at tools we can use to improve delivery via Twitter, etc.. (Finding times to tweet that perform better, and identifying tools we can use for that.)

Reducing Cognitive Burden - Finding ways to streamline the process of developing and scheduling social content, i.e. minimising the potential time sink of social channels.

Build a machine. Show JW the diagram.