Ideas × Execution

Ideas × Execution

Christopher Murphy · 17 May, 2020

Ideas are easy, it's execution that's hard.

When I run workshops with clients, I can guarantee that we'll reach the end of the day with a minimum of 10 ideas, probably more. Some will be viable, some will be less so, but there will be gold in the 10+.

I've worked with organisations from multi-nationals to micro-businesses and they always have untapped latent value locked in their minds. They simply need to tap into it.

The secret to tapping into those latent ideas is to build a framework to:

  1. find ideas;
  2. filter those ideas, identifying the best; and
  3. extract the value.

Ideas, however, are worth very little without execution. Execution is where the hard work starts.

Indicative Content

This section of The Library will explore my ideas around moving from 0.0 to 0.1 and on to 1.0, 2.0, 3.0….

I'll repurpose content from my book, Start!, especially the idea that ideas are worthless without execution. Stories we'll also explore include:

  • Conjure Up Ideas: Use a framework to build an idea factory.
  • Name Your Ideas: Naming your ideas is the first step in bringing them to life. Move beyond 'untitled project', give your idea a name and bring it to life.
  • S, M, L: The importance of launching quickly and launching often (rather than talking endlessly and never releasing). This is a lesson I'm still learning.
  • Minimum Viable Products × Maximum Valuable Experiences
  • The Spark: Notes from a startup-focused talk I've delivered at multiple conferences.

There is nothing new…

Mark Twain:

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of coloured glass that have been in use through all the ages.

What’s in a name?
What’s in a name?


If you found this post useful, you might enjoy The Library, a resource available to The School of Design members: find out more about The School of Design membership or sign up to our weekly mailing list, The Periodical. (See a past issue here.)