This isn’t the right name, it’s something along these lines. Just Enough Design is what I described to Adam on Episode 0 of #uneducators.
It's everything you need to know to design a product or service using #nocode tools. We'll be exploring the fundamentals of design, but just enough to help you succeed, i.e. this isn't an art school degree.
We're going to run through the design of a mythical product called:
Pick something and design it. We're going to make this edtech focused. We can brainstorm later…
WE NEED A NAME…
Here we'll talk about the importance of design. Big quotations, lots of McKinsey stats. Apple is the first $1,500,000,000,000 company in the world. Why? Design.
#nocode tools are amazing, but you can still build ugly monstrosities with them. (Except you won't by the time we've finished with you!)
Copy and paste over the work I shared with Tori.
Where ideas come from…
Before we even get to the design… let's talk about ideas, and why they are kind of important.
Idea generation techniques… Apparently I have this?!
What are lead magnets and why do they matter?
We need a lead magnet. GREAT! We're going to explain what that is.
The Lead Magnet goes onto a page with copy and pictures that describe 'Just Enough Design'… So here's typical copy:
Explain why the following is important. The psychology behind the 215,000…
Let's use our 'Cycles of Gravity' as an ebook – just a PDF – to gather email addresses. This needs its own landing page. Good news: We can use this landing page to explain what we mean by landing pages, etc.
Just enough design to build a landing page that converts. There will be two of these:
- A micro-page, early idea, smoke test.
- A more rounded idea.
We'll run through some tools for this:
29 Best Landing Page Examples of 2020 For Your Swipe File
Here's our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You've probably heard something similar before. But what the heck does it mean to be "polished" and "professional" on a landing page, anyway?
Product updates, progress, etc.. Keep the audience in the loop.
Mailchimp's guide is a good start:
Email Design Guide
Use a font that matches your message. The word "serif" refers to the small lines that extend from the end of letter strokes in some fonts. Some fonts have serifs, some don't. Serif fonts tend to suggest sophistication, while sans serif fonts feel a little more casual.
We need to build these, but using The School of Design colour palette:
Pages we need to focus on for the course:
- Mailing List Page (A Micro-Landing Page)
- A Landing Page
The just enough design categories…
- Colour (And its meanings.)