Lagom
Lagom

Lagom

I’d very much like to feature Elliot’s work on Lagom as a case study. I think there’s an interesting story to be told about the magazine, certainly one that inspires others.

I’d also like to do a deep dive interview with Elliot (picking up on the Founder Fireside) and see what lessons emerge from it, so that I can encompass other projects (so many!) by him.

Elliot perfectly captures where we are now with The School of Design’s vision: A community for design-focused entrepreneurs building the products of tomorrow.

Ask Elliot for some of his commissioned photography to illustrate this page.

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Interview Material

This is the raw material from the Founder Fireside interview.

Side Projects

I suspect a lot of people – who are newer to your work – won't be aware of the sheer number of side projects you've run…

  • 8 Faces
  • Insites: The Book
  • Insites: Mini Conferences
  • Digest
  • Lagom
  • Unknown Movements

Insites

Seeking and securing sponsorship…

Looking on the back page of Insites: The Book, you amassed a wealth of sponsors: Mailchimp, Xero, GitHub… and that's just three of 21 sponsors. How do you pluck up the courage to ask for financial support?

8 Faces

Financing and having the guts to make something.

How did you finance 8 Faces originally, how did you get the upfront capital? (I think this was pre-Kickstarter, or you didn't use Kickstarter, if I recall correctly.)

What advice would give to designers who have an idea, but are worried about taking on debt to make it real? /* COVID-19. */

You’ve interviewed some incredible people. How did you connect the dots from you to them?

I think this is often an area folks struggle with, how do you make the connections to others, especially when they're 'famous'? How do you get over 'the fear'?

You ran a £50K+ Kickstarter – which is an incredible achievement. What did you learn from the experience and what advice would you offer?

Adobe

Working for a big business…

You parlayed 8 Faces into a role at Adobe.

In may ways this was a dream job for you (as someone interested in typography). What prompted you to move on, if you're happy to share it.

What was working for Adobe like? They’re a large organisation, any challenges?

Lagom

What prompted you to move from typography to lifestyle? That felt like quite a pivot.

How did you evolve your editorial policy, did any particular magazines inspire you?

Does working for a lifestyle magazine like Lagom involve travel, drinking delicious coffee and craft beer?

Focus: How do you differenttiate…

1 for £1, 2 for £2…

Is collaboration the secret?

Talk to people about your idea. I love that. It's all in the execution. Audience. Validation.

Unknown Movements (New record label.)

Minimum run: 25… £3

Digital Distributor…

Rob Weychert > Digital Firehose Investing in all of the albums, is investing in none of the albums.

These feel like closing questions to wrap up.

  • What advice would you offer to younger designers starting out or older designers making a career pivot?
  • Returning to side projects (if we have time): How important are these to your career prospects?