Field Notes

Field Notes

I have so much in my component decks. Get that all in here.

Include the product storytelling slidedeck. Get the backstory in, regarding Aaron Draplin, etc.. Mention Futura. Mention the details and how these details are amplified. (1)

(1) Field Notes often amplify the details of their product’s production in a patently ludicrous manner, for example, giving a shout out to the humble inventors of the staple.

This all adds to the brand.

It’s clear that the team behind Field Notes are passionate about print and that passion shines through in a number of ways: product photography, copywriting (some of the best copywriting I’ve encountered, no question) and social interactions.

I love the fact that – in the above example, The Summer 2020 Quarterly Release (and doubtless elsewhere) – they reference the fact that these Heavy Duty Rugged Flip-Style Work Books (2), which are screen-printed with thick, opaque ink, feature DDC Orange.

DO A NICE BIG RECTANGLE IN FHE ORANGE BECAUSE IT’S INSTANTLY RECOGNISABLE.

(2) Allow that product name to roll around your mind for a while.