Christopher Murphy · 31 July, 2020
The Beacons are designed to accompany my 'A Dozen Questions…' interviews. Beacons highlight design-focused brands that refuse to cut corners and compromise.
As the name suggests, these brands offer a glimpse of what's possible when we take a calculated leap of faith and choose to build the products of tomorrow.
We are all searching for meaning and – frustrated with a culture of consumption driven by mass manufacture – we’re increasingly finding that meaning in small, purpose-driven brands. The School of Design celebrates these brands.
Beacons shine a light on businesses that are: driven by purpose, passionate about design and details focused. Brands that strive to build deep connections with their customers.
Beacons = The School of Design
I've said this for ~five years: Look at the Beacons, they will shape The School of Design.
The beacons champion the work of businesses we can learn from. They're the brands I use to illustrate my workshops. I’m collecting everything I've written on this in my past books – particularly Start! – here. The content here is scrappy, but it’s a start. There are two aspects:
- Beacons: Case Studies, Slidedecks, Notes.
- A Dozen Questions: Interviews.
By sharing the inspiring stories of others, I believe we can make a difference, moving towards a better world where the products we use – whether they’re analogue or digital – are products we feel proud to associate ourselves with.
The page links below are scrappy at the moment (31 July, 2020). I'm working on the Beacons next because I truly believe they lie at the heart of The School of Design's purpose.
Other beacons that need pages…
Offscreen needs a page, urgently, as does Meg's Full Time You (and everything else Meg is doing).
- Full Time You
- Bailies Hand Roasted Coffee
- Hard Graft
- Counter Print (https://www.creativeboom.com/features/counter-print/)
- Cotton Bureau
- KiwiCo *
\* Ages 14–104 (Upgrade #306, KiwiCo ad.)