Beacons

Beacons

Christopher Murphy · 31 July, 2020

The Beacons are designed to accompany my 'A Dozen Questions…' interviews. Beacons highlight design-focused brands that refuse to cut corners and compromise.

As the name suggests, these brands offer a glimpse of what's possible when we take a calculated leap of faith and choose to build the products of tomorrow.

We are all searching for meaning and – frustrated with a culture of consumption driven by mass manufacture – we’re increasingly finding that meaning in small, purpose-driven brands. The School of Design celebrates these brands.

Beacons shine a light on businesses that are: driven by purpose, passionate about design and details focused. Brands that strive to build deep connections with their customers.

Beacons = The School of Design

I've said this for ~five years: Look at the Beacons, they will shape The School of Design.

The beacons champion the work of businesses we can learn from. They're the brands I use to illustrate my workshops. I’m collecting everything I've written on this in my past books – particularly Start! – here. The content here is scrappy, but it’s a start. There are two aspects:

  1. Beacons: Case Studies, Slidedecks, Notes.
  2. A Dozen Questions: Interviews.

These Beacons are what informs my teaching at The School of Design and my wider work as a design strategist at Mr Murphy Ltd.. I draw inspiration from them and I learn from them.

By sharing the inspiring stories of others, I believe we can make a difference, moving towards a better world where the products we use – whether they’re analogue or digital – are products we feel proud to associate ourselves with.

The page links below are scrappy at the moment (31 July, 2020). I'm working on the Beacons next because I truly believe they lie at the heart of The School of Design's purpose.

Hiut Denim
Hiut Denim
Lagom
Lagom
Playdate
Playdate
Field Notes
Field Notes
Kano
Kano
ustwo
ustwo
ugmonk
ugmonk
Sugru
Sugru
Toast
Toast
Monzo
Vollebak
AIAIAI
Present & Correct
Camper
Blok Knives
Things

Other beacons that need pages…

Offscreen needs a page, urgently, as does Meg's Full Time You (and everything else Meg is doing).

\* Ages 14–104 (Upgrade #306, KiwiCo ad.)