Branding

Branding

Chris Murphy · 11 March, 2021

This section is in dire need of some love and attention. I'm currently refining it with an emphasis on supporting a new branding course I'm developing using Pathwright (top of the list, below).

A brand is much, much more than a logo or a visual marque, it's everything:

  • It's your values;
  • It's how you communicate (language, the words that you choose);
  • It's touchpoints.

Everything.

5 × Whys → Who
5 × Whys → Who
Voice and Tone
Voice and Tone
Brand Stories
Brand Stories
Product Storytelling
Product Storytelling
Touchpoints
Touchpoints
Words as design…
Words as design…
Tribe, Legion, Movement…
Tribe, Legion, Movement…
Words = Design
Words = Design
Values