Chris Murphy · 11 March, 2021
This section is in dire need of some love and attention. I'm currently refining it with an emphasis on supporting a new branding course I'm developing using Pathwright (top of the list, below).
A brand is much, much more than a logo or a visual marque, it's everything:
- It's your values;
- It's how you communicate (language, the words that you choose);
- It's touchpoints.